Pop Culture Disruption

Provides concentrated exposure to key innovators in social media and streaming.  Influencers are increasingly going from television to the online only world. We find that people would rather consume the rich music, podcasts or social media experience online rather than follow binary talking points they may experience on television.

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Disruptor Characteristics

immersive experience
The more immersive the experience, whether that is through AR video or through hours of listening to a podcast, the more effect it can have on the user.
position of influence
Whether a friend is recommending content through an AR lens, or a trusted podcaster is recommending a product, the position of influence matters
ai engine
AI will unlock new levels of capability for recommendations and improve the user experience.

Identified Disruptors

Spotify is more than a music company.  There foray into podcasts shows that they are going into content creation, much like how Netflix switched into content creation, but in the nascent streaming audio space.

Immersive experiences are paving the way for innovation in the ad space. Snap is leading the charge with their novel way of experiencing the world through Spectacles. By incorporating immersive AR with social media, Snap is leading a pop-culture disruption.

Strategy Overview

by the numbers
Type
Active Equity
Typical # of Holdings
10 to 15
# of Anchors
1
Snap
20% (17.5% stock, 2.5% options)
Spotify
25% (22.5% stock, 2.5% options)
Inception
December 2020
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This actively managed strategy seeks long term capital growth by investing in US listed securities of companies that aim to reimagine what it means to interact online.

We believe that the companies that continue to innovate will be able to grow faster than those that do not in this field.

We then overlay options on top of this strategy to capture unpriced price movements as innovative disrupters grow faster than the market expects.

We then overlay options on top of this strategy to capture unpriced price movements as innovative disrupters grow faster than the market expects.

Strategy Characteristics

concentration

Use first-principle approach to identify disruptors and concentrate.

upside call

Once core disruptors are identified, strategically place call options to capture upside.

market protection

Intelligently apply put options on the market to protect against severe crashes.

Research Articles

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